mTab's John Sevec Featured in Insight250 Spotlight Discussing Streaming Analytics

mTab's Senior Vice President, John Sevec, was recently interviewed by Insight250 CEO Crispin Beale for the Insight250 Spotlight series. John was asked to discuss some of the show analysis and brand tracking solutions that are helping streaming companies overcome content and audience challenges.

Many streaming services, including Netflix, Disney+, Paramount+, and Amazon, are faced with the challenge of understanding shifting audience preferences and content trends in real-time. This evolution has changed the entertainment industry, demanding enhanced, deeper understanding of viewers on a more regular basis in order to help directors and producers deliver storylines and character development that delivers audience engagement.

John discusses the data-driven analysis of content characteristics and 'show DNA" that is providing unprecedented insight to streaming providers. He also discusses the brand tracking dimensions across different global markets.

You can watch John's entire Insight250 Spotlight segment here:

Insight250 Spotlight: TV Streaming Show Insights & Brand Tracking

‍