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The leader in market research analysis and visualization.

Shifting from data fear to a data foundation

Mark Lummas, mTab’s Vice President of Customer Success, on why executives are still not embracing data-driven decisions.

Investigating the impact of insights with Samsung, GM and Microsoft

Global perspectives on the innovation and elevation of insights with Samsung, General Motors, Microsoft and mTab.

Investigating the consumer impact of COVID

It’s no secret that COVID has changed the complexity of life, and along with it, consumer behavior.

Five major trends driving insight innovation

A tremendous amount has changed since the onset of the ‘Era of COVID.’

Reviewing the rising role of research

We sat down with Crispin to get his perspective and insight on the state of market research.

Evolving into a customer-centric brand with democratized data

Crispin Beale discusses how data can drive customer centricity across your organization.